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Last Updated: August 2018

Cookie Policy

What Are Cookies?

A cookie is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like your preferred language and other settings. That can make your next visit easier and the site more useful to you. Cookies play an important role. Without them, using the web would be a much more frustrating experience. As is common practice with almost all professional websites this site uses cookies, to improve your experience.

Types of Cookies

Essential cookies

Used to make the website work better for you for example to remember essential information, such as information about purchases you have chosen to make. On our booking engine we need cookies to complete a reservation therefore switching off cookies means you cannot complete a booking.

Tracking cookies

Used to analyse your usage of a website. These cookies will store details of your IP address and are simply used to understand how you use our website and to make improvements to our website. Some tracking cookies are placed by third parties. These cookies are used to evaluate the effectiveness of our advertising.

Advertising cookies

Serve you with tailored advertisements that are likely to be more relevant to you. These cookies may be used to limit the number of times you see a promotion as well as help measure the effectiveness of the promotion.

Third Party Cookies

We make use of third party applications and services to enhance the experience of website visitors. These include social media platforms such as Facebook and Twitter (by sharing buttons), or embedded ie content from Youtube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies.

Cookies Used by thezetter.com

Google Analytics

  • _ga
  • _gat_aroDevTracker
  • _gat_AroHotels
  • _gid
  • _gat_DevTracker

Used to distinguish unique users by assigning a randomly generated number as a client identifier on the website and booking engine. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. https://www.google.com/policies/technologies/types/

  • _gat

Used to throttle the request rate - limiting the collection of data on high traffic sites. https://support.google.com/analytics/answer/6004245

  • 1P_JAR

These cookies are used to collect website statistics and track conversion rates on the booking engine. https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en-US

Google Adwords

  • ads/ga-audiences

Used by Google AdWords to re-engage visitors based on the visitor's online behaviour across websites.

  • collect

Used to send data to Google Analytics about the visitor's device and behaviour across devices and marketing channels. https://www.google.com/policies/technologies/types/

Google Acount

  • APISID
  • SAPISID
  • SID
  • SIDCC
  • SSID
  • NID
  • HSID
  • OGPC
  • CONSENT

Used by Google to store user preferences and information on Google Maps. For authenticating Google account users, preventing fraudulent login and protecting user data. https://www.google.com/policies/technologies/types/

Triptease

  • Triptease-session-id
  • Triptease-user-id
  • Triptease-identity-data
  • Pf-api-key
  • Pf-ticket-id
  • route

Used by Google to store user preferences and information on Google Maps. For authenticating Google account users, preventing fraudulent login and protecting user data. https://www.google.com/policies/technologies/types/

SynXis

  • AWSELB

This cookie is essential to help ensure that the website loads efficiently by distributing visits across multiple web servers. The cookie does not contain any personal information, and only lasts for the duration of your visit, being deleted as soon as you close your web browser.

  • PHPSESSID

The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.

  • _dc_gtm_UA

Used to distinguish unique booking engine users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, click and campaign data for the sites analytics reports. https://support.google.com/analytics/answer/6004245

  • _ga
  • _gid

Used to distinguish unique booking engine users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, click and campaign data for the sites analytics reports. https://support.google.com/analytics/answer/6004245

  • _gat

Used to throttle the request rate - limiting the collection of data on high traffic sites. https://support.google.com/analytics/answer/6004245

  • apisessionsession

Used to collect data for reporting on booking trends across all SynXis booking engines. https://www.sabre.com/about/privacy-policy/

  • incap_ses
  • visid_sessession

Essential cookies set by Incapsula on the booking engine to improve it's security https://www.incapsula.com/faqs/

Pinterest

  • csrftoken
  • _pintrest_sess
  • _pintrest_cm

Enables use of "Pin It" buttons allowing you to share an image via Pintrest.

The Zetter

  • ZH_NEWSLETTER

Allows The Zetter to track if you have signed up to their newsletter.

Manage Cookies

How to Change Cookie Settings

Most browsers automatically accept cookies. You can prevent cookies from being stored on your computer or device by changing your browser settings, please visit the help pages of your web browser.

Private Browsing

Some browsers provide a mode where cookies are always deleted after a visit. This is called InPrivate in Internet Explorer version 8 and newer; Incognito in Google Chrome version 10 and newer; Private Browsing in Firefox version 3.5 and newer; Private Browsing in Safari version 2 and newer and Private Browsing in Opera version 10.5 and newer.

How long do Cookies last?

Session cookies

Temporary cookies that only exist for the period you access the website until you close the browser after accessing the website. Session cookies are automatically deleted from your device when you close your browser. Session cookies help us remember your movements from page to page, therefore avoiding having to re-enter information, for example

Persistent cookies

Remain on your device after you have visited the website and are not deleted when the browser is closed. Persistent cookies can retain your preferences and allow those preferences to be used in future visits to the site. The length of time a cookie is stored for is detailed in the Cookie List.

If you choose not to accept Cookies

If you choose not to accept Cookies You can still visit our website, however we cannot guarantee an optimum experience without cookies.

Your booking

For groups email or call 020 7324 4567

Book Direct Benefits
  • Complimentary continental breakfast
  • 15% off food & drink
  • Free wifi
  • Best rates guaranteed
  • Complimentary still & sparkling water
  • Book now, pay later