Where it all began..
The Zetter Group creates hotels and restaurants with bags of personality, wit, and style. Once credited with reinventing the boutique hotel concept, The Zetter Group have become known for value driven, boutique properties, rich with character. It is this attention to detail, narrative and the guest experience that sets The Zetter Group's properties apart from the competition.
The Zetter Group is owned by partners Mark Sainsbury, Michael Benyan & Jason Catifeoglou. After The Zetter Hotel, the Group opened Bistrot Bruno Loubet in February 2010 (closed in 2015); The Zetter Townhouse, Clerkenwell in 2011; Grain Store in 2013; and The Zetter Townhouse, Marylebone in 2015. www.thezettergroup.com
Opened in March 2004, The Zetter Hotel is the brainchild of fellow restaurateurs Michael Benyan and Mark Sainsbury. Having worked together previously on another Clerkenwell stalwart - the highly acclaimed Moro restaurant - 2001 saw them join forces again to buy an old Victorian warehouse building in the heart of the neighbourhood, and embark upon a massive hotel renovation project.
Named The Zetter, as it was once home to the football pools company of the same name, the newly transformed 59-room boutique hotel and restaurant opened three years' on to instant acclaim. Praised by The Times, Time Out and Wallpaper* among others, The Zetter was also voted one of the world's '50 coolest hotels' by industry bible Conde Nast Traveller.
The Zetter Townhouse, Clerkenwell is a 13-bedroom Georgian townhouse with an award-winning cocktail lounge. Located just across the cobbles of St John's Square from The Zetter Hotel, this unique property feels more like the private residence of an eccentric (and fabulous!) great aunt than a hotel.
49-50 St John's Square, London EC1V 4JJ +44 (0)20 7324 4444
At Grain Store, the humble vegetable is elevated to the starring role (although many dishes also feature fish and meat). Located on Granary Square in the spectacular new development at King's Cross, Grain Store boasts an exceptional bar offering and enjoys a huge terrace overlooking the fountains and the historic Regents Canal.
Granary Square, 1-3 Stable Street, King's Cross London N1C 4AB +44 (0)20 7324 4466
The Zetter Townhouse Marylebone is a 24-bedroom Georgian townhouse and cocktail lounge which enjoys an enviable location on Seymour Street. The Townhouse features a spectacular Rooftop Apartment with a roof terrace and al fresco bath, 21 bedrooms and 3 studio suites. While the Townhouse in Clerkenwell is known as the home of Zetter's Great Aunt Wilhelmina, the Marylebone property is that of our Wicked Uncle Seymour.
28-30 Seymour Street, London W1H 7JB. +44 (0)20 7324 4567
And the winner is....