“This is without a doubt London's coolest hotel. Go.
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Attitude
“It was only a matter of time before trendy Clerkenwell got a hip hotel. And the Zetter pushes all the right buttons.
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Timeout
“The décor is wonderfully eclectic.
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Hip Hotel
“The ground-floor eaterie isn't just another bland hotel dining room, but a destination in its own right.
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Sunday Times
“Heaven will be a letdown after this.
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Frommers
“The modernist design has enough wit to charm [and] there is an attention to detail that marks this enterprise as one born of passion.
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Wallpaper
“In October 2004, The Zetter won the Architectural Award for Best New Hotel and theEuropean Innovation Award at the European Hotel Design Awards.
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Award
“The Zetter is a gem of a hotel that does everything right and where you can't help feeling thrilled to be in London town.
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Daily Mail
“The staff are genuinely warm and charming, and there's an informality that we find immediately relaxing.
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Mr & Mrs Smith
“Every detail of both the hotel and the restaurant has been lovingly chosen and the result is a perfect blend of the modern and the traditional.
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Toby Young, ES Magazine
“In November 2006 The Zetter won London's Best Small Hotel at the Visit London Awards.
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Award
